Navigating the AI Tool Landscape: Choosing the Right AI for Your Author Business
Why limiting yourself to one AI tool is limiting your creative potential
I constantly meet authors who proudly tell me they "use ChatGPT for everything" or "only work with Claude." While I admire their enthusiasm for AI, I can't help but think they're missing out on so much potential.
It's like having a fully equipped kitchen but only using one pot for every dish you make.
The rapid proliferation of AI tools can feel overwhelming, but the truth is there’s no one-size-fits-all AI solution for authors. Different models excel at different tasks, have different personalities, and will resonate differently with your unique creative voice.
The authors getting the best results aren't the ones who've mastered a single tool. They're the ones who've built personalized toolkits that leverage the specific strengths of multiple AI models to enhance every aspect of their creative and business processes.
If you've been limiting yourself to one AI assistant, it's time to expand your horizons and discover what you've been missing.
Understanding Each Tool's Unique Strengths
Just like human collaborators, different AI models have different personalities and capabilities. Understanding these distinctions is important for building an effective author toolkit.
Claude (Anthropic) excels at creative prose and long-context work. If you're working with lengthy manuscripts, complex character development, or need nuanced creative writing assistance, Claude's ability to maintain consistency across large documents makes it invaluable. Many authors find Claude's "voice" feels more literary and sophisticated.
Gemini (Google), particularly their thinking models, shines with creative work. I find myself gravitating towards Gemini and Claude for the majority of my creative projects because the thinking models cut out unnecessary steps and make my work faster and leaner. The quality of creative output often feels more polished and thoughtful.
ChatGPT/OpenAI models remain excellent for general utility, analytical tasks, and structured thinking. When I need analytical help, data interpretation, or systematic problem-solving, OpenAI's models often provide the most useful approach. Some authors also find that OpenAI's "voice" best matches their own writing style.
Open source models are constantly evolving and worth exploring. New models appear regularly that might surprise you with their capabilities. The landscape changes so quickly that dismissing open source options means missing potential gems.
The specialized tool debate: In general, I find specialized tools less useful if you learn to prompt properly. Why lock yourself into a tool that only does one thing when a well-prompted general AI can handle multiple tasks with more flexibility?
The key insight: Some authors may find that OpenAI's voice perfectly suits their style, while others hate it completely. This is exactly why testing multiple models is essential rather than optional.
The Discovery Process: Making Exploration Fun
I approach AI tool discovery as a challenge rather than a chore.
My favorite method is giving the same prompt to several different models and comparing the results. This isn't just about finding the "best" output—it's about understanding how each model thinks, what direction each one takes, and what unique strengths each brings to the table.
For example, you might prompt all your available AIs with: "Help me brainstorm a compelling opening scene for a mystery novel set in a small coastal town."
Watch how each model approaches this:
One might focus on atmospheric description
Another might jump straight to character conflict
A third might suggest a unique mystery hook
Yet another might provide structural advice about opening scenes
These different approaches reveal each model's personality and help you understand when to reach for which tool. Maybe Claude gives you the most atmospheric prose, while ChatGPT provides the most systematic plot structure, and Gemini offers the most unexpected creative twists.
This comparative approach transforms tool selection from guesswork into strategic choice-making.
Budget-Smart Approach: Getting More for Less
Many authors get overwhelmed by subscription costs, but there's a smarter way to approach AI tool budgets.
I recommend learning to use APIs and paying only for what you actually use. This approach requires learning how to prompt effectively and manage context windows, but these are valuable skills every AI-using author should develop anyway.
Tools like RaptorWrite and Typing Mind allow you to use API keys instead of paying fixed monthly fees. This means you can access multiple AI models through a single interface while only paying for your actual usage rather than subscriptions to multiple platforms.
Learning context window management becomes especially important with this approach. Understanding how to maintain conversation flow, when to summarize previous interactions, and how to structure prompts for maximum effectiveness will save you money and improve your results.
This budget-smart approach also encourages more intentional AI use. When you're paying per token, you naturally become more focused and strategic with your prompts, which often leads to better outcomes anyway.
Workflow Integration and Organization
The biggest challenge with using multiple AI tools isn't technical. It's organizational.
How many times have you thought, "I had a great conversation with AI about this topic, but was it in ChatGPT or Claude?" This problem compounds quickly when you're using multiple models regularly.
My solution: Typing Mind, which centralizes all my chats regardless of which model I'm using. All my conversations, whether with Claude, ChatGPT, Gemini, or any other model, live in one searchable, organized interface. This eliminates the frustration of hunting through different platforms for previous conversations.
If authors become overwhelmed by too many options, I recommend choosing one model and sticking with it for a few weeks before trying something new. This prevents tool-switching fatigue while still allowing for systematic exploration over time.
The key is building sustainable workflows that serve your creative process rather than complicating it. Start simple, add complexity gradually, and always prioritize tools that genuinely enhance your productivity over ones that just seem cool.
Maintaining Consistency and Future-Proofing Your Setup
As you expand your AI toolkit, two challenges emerge: maintaining consistency across different tools and protecting your work from the inevitable changes in the AI landscape.
Learning to maintain consistent tone and style across different AI models is becoming an essential author skill. Each model has its own personality, and part of effective AI collaboration is knowing how to guide each one towards your desired voice and approach. This takes practice and attention, but it's a skill that will serve you well as the technology continues to evolve.
For future-proofing, organization is everything. I recommend using a tool like Notion, Evernote, Obsidian, or OneNote to keep all your important information in one centralized location — API keys, useful outputs, prompt templates, and project notes.
This organizational approach means that if you need to switch from one AI model to another, all your essential content remains accessible and portable. You're not trapped by any single platform or dependent on any particular tool's survival.
The AI landscape changes rapidly. Models get updated, new ones appear, others disappear or change their pricing. Building adaptable workflows that can accommodate these changes protects your creative process from external disruptions.
Store your best prompts, save your most useful outputs, and maintain your own knowledge base that transcends any individual AI tool. This approach ensures your AI-enhanced creative process remains stable even as the underlying technology shifts.
Community Resources and Staying Current
The AI tool landscape evolves so quickly that staying current can feel like a full-time job. Fortunately, there are excellent resources that can help you stay informed without getting overwhelmed.
The "AI Writing for Authors" Facebook group is an invaluable resource for tool recommendations and shared experiences. Authors regularly share discoveries, compare tools, and help each other troubleshoot workflows. The collective knowledge of thousands of AI-using authors is far more valuable than any individual review or tutorial.
For broader AI tool updates, I recommend Future Tools by Matt Wolfe. His newsletter provides excellent coverage of new AI developments without getting too technical or overwhelming.
The Future Fiction Academy YouTube channel focuses specifically on AI applications for authors, providing tutorials, tool comparisons, and practical workflows designed for creative professionals.
The key is finding a balance between staying informed and avoiding information overload. Pick one or two reliable sources and check in regularly rather than trying to follow every AI development everywhere.
Your Multi-Tool Future
Here's what I want you to understand: expanding your AI toolkit isn't about using more tools for the sake of complexity. It's about finding the right tool for each specific task and building workflows that enhance rather than complicate your creative process.
Some days you might use multiple models for different aspects of the same project. Other days you might stick with just one that's perfectly suited to your current task. The flexibility to choose based on your needs rather than being locked into a single option is liberating.
Start with experimentation. Take a prompt you've used before and try it with different AI models. Pay attention to the different approaches, voices, and results you get. Notice which outputs excite you most and which feel most useful for your specific goals.
Remember: there's no perfect AI tool that will solve all your creative challenges. But there's definitely a personalized combination of tools that can dramatically enhance your creative process, productivity, and business success.
The authors who thrive in the coming years won't be the ones who resist AI or the ones who blindly accept whatever tool they tried first. They'll be the ones who thoughtfully build AI toolkits that serve their unique creative visions and business goals.
Your toolkit should be as individual as your writing voice. Take the time to explore, experiment, and discover what works best for you.
The perfect AI writing assistant doesn't exist. But the perfect combination of AI tools for your specific needs? That's definitely out there waiting for you to discover it.
Which AI tools are you currently using, and what tasks do you wish you had better AI assistance with? Share your experiences and questions in the comments below. I'd love to hear about your tool discoveries and help you explore new options that might enhance your creative workflow.
I'm using Novelcrafter to help me with my books, but I use ChatGPT to help with plotting and Claude to help with the creative stuff. I did try Raptor Write, but I had trouble getting the AI to give me what I wanted--even though I was using them the same way I'm using them in Novelcrafter. I'm sure it was me and my prompting, though. I'm getting better at it!
I am thinking about my plan to use it for marketing. I struggle with that so badly.
Hi Steph, I was wondering if you would be interested in participating in our research about the future of AI in Creative Industries? Would be really keen to hear your perspectives. It only takes 10mins and I am sure you will find it interesting.
https://form.typeform.com/to/EZlPfCGm